Digital Commerce
B2C & B2B · Replatforming · Omnichannel · Commerce strategy
STRATEGY · TECHNOLOGY · INNOVATION
Businessfirst.Digital.by design.
I'm Alberto Desiderà. I work at the intersection of business, technology and people, turning complexity into meaningful digital opportunities.
FIG. 01 — DIGITAL ECOSYSTEM
45° 38' N
12° 21' E
12° 21' E
HUMAN FIRST · SYSTEM THINKING
SCROLL TO EXPLORE
01 / 06
01 /THE WAY I THINK
Turning complexity into direction.
I bring together commercial perspective, solution design and hands-on knowledge of digital platforms.
I work with businesses and teams to translate commercial goals into practical choices across processes, architecture, platforms and roadmaps. My focus is making complexity understandable and helping people make better decisions.
Discover my background02 /AREAS OF EXPERTISE
The domains where
I add value.
Distinct but often connected disciplines — from strategy to the day-to-day management of content and channels.
Product Experience
PIM · Product data · Syndication · Content operations
Digital Asset Management
DAM · Content supply chain · Digital experience · Asset operations
AI & Innovation
AI agents · Product enrichment · Automation · Emerging technology
Strategy & Architecture
Advisory · Solution design · Enterprise integration · Ecosystem thinking
SHOPIFYAKENEOPIMCORECLOUDINARYBYNDERADOBE COMMERCESALESFORCESAPAI
CERTIFICATIONSAKENEO BUSINESS IMPLEMENTATIONADOBE COMMERCE BUSINESS PRACTITIONERPLYTIX PIMECOMMERCE SYNDICATION
03 /EXPERIENCE
2012 — NOW · 14 YEARS IN MOTION
Every chapter
Every chapter
left its mark.
From telecommunications networks to digital transformation. A journey shaped by systems, people, platforms and growing responsibilities.
01DIGITAL COMMERCE & ADVISORY2021 — NOW
2026JAN — NOW
01 / CURRENT CHAPTERVENICE, ITALY
Arsenalia
Sales Specialist
Digital commerce and digital transformation. My current role at the intersection of business needs, platforms and technology opportunities.
2021—25JAN 2021 — DEC 2025
02 / LEADERSHIPALPENITE · VENICE
Alpenite
Presales Leader · January 2021 — December 2025
Led the presales team in designing technology solutions for digital transformation. Enterprise platforms for e-commerce, digital marketing and data management; worked with international clients and internal stakeholders to translate business needs into scalable architectures, balancing innovation, time-to-market and cost efficiency.
2018—20JUL 2018 — DEC 2020
03 / TEAM LEADERSHIPALPENITE · VENICE
Alpenite
Team Leader
A chapter of growth and increasing responsibility within the Alpenite journey.
2016—18JUN 2016 — JUN 2018
04 / PROJECT DELIVERYALPENITE · VENICE
Alpenite
Project Manager
The beginning of the Alpenite chapter, in a role focused on project management.
02SYSTEMS, INTEGRATION & ENGINEERING2012 — 2016
2015—16FEB 2015 — JUN 2016
05 / BUSINESS ANALYSISFIUME VENETO
OverIT — Field Service Management
Information Systems Analyst
Business requirements collection, business process re-engineering and functional specifications. Worked on Workforce Management and integrations with ERP (SAP PM/MM), middleware (SAP PI, TIBCO) and document management (Alfresco, FileNet).
2013—15AUG 2013 — JAN 2015
06 / SYSTEMS INTEGRATIONMILAN, ITALY
Accenture
Business & Systems Integration Analyst
Operations Support Systems analyst and tester for an international telecommunications provider (Vodafone): network inventory, service provisioning, network configuration, coverage analysis and fault management.
2012JUL — DEC 2012
07 / INTERNSHIPGREATER MUNICH AREA
NTT DOCOMO, Inc.
Internship
Designed, implemented and set up a Mobile Content Delivery Network (MCDN) architecture and testbed for efficient video delivery over 3G/4G mobile networks. Integrated and tested it within a European mobile-video testbed, coordinating independently with project partners.
08 / EDUCATION
The foundations.
The academic path that shaped how I approach complex systems.
Università degli Studi di Padova
Master of Science
Telecommunications Engineering
Università degli Studi di Padova
Bachelor of Science
Telecommunications Engineering
Liceo Scientifico Statale “Leonardo da Vinci”
Scientific High School Diploma
Treviso, Italy
04 /START A CONVERSATION